KALEIDOSCOPE the song - Verse 1

Let's do a mini-series that takes a closer look at our business through the lyrics of our company song (words and music by THF):

Verse 1:
Change is never an easy thing
As it carries us into a grand design
Farewell to the mysteries that break our hearts
As the morning dawn awakens the divine

Wow, what does this have to do with wheeling and dealing in our local music/audio world? Aside from being the composer of these words, while I read them now as an entrepreneurial businessperson, I see transition, creativity, personal growth. So many times when people come to us with their music and audio needs, their specific situation is somehow related to a life crossroads, a significant special occasion, some catalytic event or phase that has given birth to new music, etc. As we at KALEIDOSCOPE relate to our customers, we are mindful of these personal details, and followthrough with executing the customer's needs accordingly, making strategic use of our technical and artistic expertise in ways that are sensitive to both the person and the product.

Back when I worked in customer service at The Principal Financial Group when my daughter was a toddler, I was trained with a little motto that still serves me well today in this work: person first, problem second; feelings first, facts second. A purely technical approach might work for a plumber coming to fix your sink. But "fixing a song" is different, whether in the studio or on the stage. Those charged with this task must meet the customer where they're at. On some rare occasions I've seen customers come in, usually for some high-speed emergency need, and pass through with a fairly non-relational process. But way more often than not, it's in conjunction with a milestone, an achievement, some personal angle that is pertinent to the product, that we would be foolish not to be aware of and provide support for. Just another example of the many things we're learning as we seek to improve our services and ourselves.

What are YOU learning these days...?